Headcoach is a coaching service that helps clarify life goals and finding ways of achieving them. They asked us if we could develop a brand identity that would say this, simply and clearly.

Headcoach's primary focus is determining what's going on in the mind, therefore we chose to represent this in the form of cogs. By highlighting one cog and repeating it in the logo type, our aim was to show that Headcoach are an integral part in helping create a mind that runs clearly and efficently.